http://www.shaankirpalani.com shaankirpalani.com Mon, 10 Sep 2012 12:24:02 +0000 http://www.shaankirpalani.com en http://www.shaankirpalani.com/CMYK-MAGAZINE http://www.shaankirpalani.com/following/shaankirpalani.com/CMYK-MAGAZINE Mon, 10 Sep 2012 12:24:02 +0000 shaankirpalani.com 846024 THE BRIEF Write a feature article examining how the Green movement would affect trends throughout the Advertising industry. THE CHALLENGE How do I squeeze all that into 1500 words when 1) that's impossible 2) at the time, I knew very little about the advertising industry. THE WORK I began by interviewing marketing and advertising trend experts - gathering their insights and opinions, and combining that with an exhaustive review of any and all literature I could find on the subject. The result: "Grass is Greener: Advertising and Marketing in a less-polarized, more eco-friendly age." <img src="http://payload.cargocollective.com/1/2/70257/846024/Picture 6_860.png" width="500" height="651" width_o="500" height_o="651" src_o="http://payload.cargocollective.com/1/2/70257/846024/Picture 6_860_o.png" data-mid="4196784" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/70257/846024/cmyk-grassgreener-1.jpg" width="670" height="842" width_o="860" height_o="1081" src_o="http://payload.cargocollective.com/1/2/70257/846024/cmyk-grassgreener-1_o.jpg" data-mid="4084878" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/846024/cmyk-grassgreener-2.jpg" width="670" height="870" width_o="860" height_o="1117" src_o="http://payload.cargocollective.com/1/2/70257/846024/cmyk-grassgreener-2_o.jpg" data-mid="4084911" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/846024/cmyk-grassgreener-3.jpg" width="670" height="888" width_o="860" height_o="1140" src_o="http://payload.cargocollective.com/1/2/70257/846024/cmyk-grassgreener-3_o.jpg" data-mid="4084924" border="0" align="left"/> Visit CMYK Magazine. THE BRIEF Write a feature article examining how the Green movement would affect trends throughout the Advertising industry. THE CHALLENGE How do I squeeze all... http://www.shaankirpalani.com/GEEK-COM http://www.shaankirpalani.com/following/shaankirpalani.com/GEEK-COM Mon, 10 Sep 2012 12:23:59 +0000 shaankirpalani.com 846034 Contributing Blogger to this online technology news and culture publication. Some of my favorite posts: <img src="http://payload.cargocollective.com/1/2/70257/846034/imagesev05.jpeg" width="175" height="175" width_o="175" height_o="175" src_o="http://payload.cargocollective.com/1/2/70257/846034/imagesev05_o.jpeg" data-mid="5965180" border="0" align="left"/> Survival Of The Twittest <img src="http://payload.cargocollective.com/1/2/70257/846034/hitler 5_2.jpeg" width="175" height="175" width_o="175" height_o="175" src_o="http://payload.cargocollective.com/1/2/70257/846034/hitler 5_2_o.jpeg" data-mid="5965667" border="0" align="left"/> Das Keyboard Doubles Typing Speed, Almost <img src="http://payload.cargocollective.com/1/2/70257/846034/images56.jpeg" width="175" height="175" width_o="175" height_o="175" src_o="http://payload.cargocollective.com/1/2/70257/846034/images56_o.jpeg" data-mid="5966322" border="0" align="left"/> Social Networking: The New Silent Majority <img src="http://payload.cargocollective.com/1/2/70257/846034/picture-13.png" width="175" height="175" width_o="175" height_o="175" src_o="http://payload.cargocollective.com/1/2/70257/846034/picture-13_o.png" data-mid="5966584" border="0" align="left"/> NASA Approves Origami Space Fleet Contributing Blogger to this online technology news and culture publication. Some of my favorite posts: Survival Of The Twittest Das Keyboard Doubles Typing... http://www.shaankirpalani.com/The-B-TEAM http://www.shaankirpalani.com/following/shaankirpalani.com/The-B-TEAM Mon, 10 Sep 2012 12:15:23 +0000 shaankirpalani.com 4054690 30 Minute Original TV Pilot created by my writing partner, Edward Salazar, and I. 2ND PLACE WINNER–2012 PEOPLE'S PILOT SCREENWRITING COMPETITION !!! Log:
 A ragtag group of college students get sucked into a world where conspiracy theories actually exist, and they are crazier than anyone could have imagined. Synopsis:  When a stoner conspiracy theorist attempts to prove one of his wild theories, he winds up in the employ of a billionaire industrialist and discovers that living in his Mom’s basement isn’t so bad after all: conspiracies actually exist, and they are more deranged than he ever could have imagined.  WANNA READ IT?! Of course you do! Shoot me an email, and I'll send 'er over!! 30 Minute Original TV Pilot created by my writing partner, Edward Salazar, and I. 2ND PLACE WINNER–2012 PEOPLE'S PILOT SCREENWRITING COMPETITION !!! Log:
 A... http://www.shaankirpalani.com/TALES-OF-ADVENTURE http://www.shaankirpalani.com/following/shaankirpalani.com/TALES-OF-ADVENTURE Mon, 06 Aug 2012 16:11:14 +0000 shaankirpalani.com 846043 Observations and ramblings about travel, life. And feelings. From my personal blog, its ok to cry here. Some of my favorite posts: <img src="http://payload.cargocollective.com/1/2/70257/846043/1215.png" width="175" height="175" width_o="175" height_o="175" src_o="http://payload.cargocollective.com/1/2/70257/846043/1215_o.png" data-mid="5911563" border="0" align="left"/> der Haircut Slut <img src="http://payload.cargocollective.com/1/2/70257/846043/1212.png" width="175" height="174" width_o="175" height_o="174" src_o="http://payload.cargocollective.com/1/2/70257/846043/1212_o.png" data-mid="5911567" border="0" align="left"/> Six Degrees of Garafolo <img src="http://payload.cargocollective.com/1/2/70257/846043/shower.jpeg" width="175" height="175" width_o="175" height_o="175" src_o="http://payload.cargocollective.com/1/2/70257/846043/shower_o.jpeg" data-mid="5919139" border="0" align="left"/> Dear Shower, I Hate You. A memo. <img src="http://payload.cargocollective.com/1/2/70257/846043/Father-time.jpg" width="175" height="175" width_o="175" height_o="175" src_o="http://payload.cargocollective.com/1/2/70257/846043/Father-time_o.jpg" data-mid="5919382" border="0" align="left"/> Thirty Is Dirty <img src="http://payload.cargocollective.com/1/2/70257/846043/1216.jpg" width="175" height="175" width_o="175" height_o="175" src_o="http://payload.cargocollective.com/1/2/70257/846043/1216_o.jpg" data-mid="5911562" border="0" align="left"/> The Sweater, Shaan <img src="http://payload.cargocollective.com/1/2/70257/846043/1213.png" width="175" height="180" width_o="175" height_o="180" src_o="http://payload.cargocollective.com/1/2/70257/846043/1213_o.png" data-mid="5911565" border="0" align="left"/> The Good. The Bad. And The Chilly Observations and ramblings about travel, life. And feelings. From my personal blog, its ok to cry here. Some of my favorite posts: der Haircut Slut Six... http://www.shaankirpalani.com/COMMUNITY-COLLECTION http://www.shaankirpalani.com/following/shaankirpalani.com/COMMUNITY-COLLECTION Mon, 06 Aug 2012 16:10:45 +0000 shaankirpalani.com 2254649 <img src="http://payload.cargocollective.com/1/2/70257/2254649/CCweb banner_675.png" width="675" height="270" width_o="954" height_o="382" src_o="http://payload.cargocollective.com/1/2/70257/2254649/CCweb banner_o.png" data-mid="20744417" border="0" align="left"/>In conjunction with StudioFluid, crafted initial messaging for Community Collection in the form of a Pitchbook. Download it here. Pitchbook was used to define the company vision, brand pillars, messaging, to secure investment and partnerships, and as website copy. In conjunction with StudioFluid, crafted initial messaging for Community Collection in the form of a Pitchbook. Download it here. Pitchbook was used to define... http://www.shaankirpalani.com/MAGIC-ADVANSTAR http://www.shaankirpalani.com/following/shaankirpalani.com/MAGIC-ADVANSTAR Mon, 06 Aug 2012 16:09:49 +0000 shaankirpalani.com 3367027 Senior Copywriter and Right-Hand-Man to MAGIC/Advanstar's Director of Marketing, Lenore Mason. Helping her to successfully craft messaging and execute various strategic initiatives resulting in bajillion dollar deals, market dominance, a Network TV Extravaganza, and general awesomeness. Notably: Advanstar Corporate Investor / Sales Presentation MAGIC | China Sales Presentation The Las Vegas Museum of Fashion Investor Presentation MAGIC / FASHION Sales Presentation MAGIC Campaign 2013 The License International Expo Presentation & Signage. FN PLATFORM Sales Collateral and Ads. Senior Copywriter and Right-Hand-Man to MAGIC/Advanstar's Director of Marketing, Lenore Mason. Helping her to successfully craft messaging and execute various... http://www.shaankirpalani.com/TOSHIBA http://www.shaankirpalani.com/following/shaankirpalani.com/TOSHIBA Thu, 10 May 2012 15:06:13 +0000 shaankirpalani.com 3367006 <img src="http://payload53.cargocollective.com/1/2/70257/3367006/Screen shot 2012-08-24 at 1.43.22 PM_675.png" width="675" height="314" width_o="823" height_o="383" src_o="http://payload53.cargocollective.com/1/2/70257/3367006/Screen shot 2012-08-24 at 1.43.22 PM_o.png" data-mid="20744690" border="0" align="left"/> Developed Messaging and Web Copy for Toshiba's 2012 line of Tablet Computers and Ultrabooks (laptops). Download Brand Style & Messaging Guide Here. Visit Toshiba's Website. Developed Messaging and Web Copy for Toshiba's 2012 line of Tablet Computers and Ultrabooks (laptops). Download Brand Style & Messaging Guide Here. Visit... http://www.shaankirpalani.com/KANYE-WEST http://www.shaankirpalani.com/following/shaankirpalani.com/KANYE-WEST Tue, 08 May 2012 18:37:54 +0000 shaankirpalani.com 845938 THE BRIEF Develop a robust web proposal to revamp Mr. West's existing online presence: an archaic, flash-based website that was over stylized and largely unnavigable to most users. <img src="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-1_675.jpg" width="675" height="566" width_o="675" height_o="566" src_o="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-1_o.jpg" data-mid="5797544" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-2_675.jpg" width="675" height="322" width_o="675" height_o="322" src_o="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-2_o.jpg" data-mid="5797542" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-3_675.jpg" width="675" height="572" width_o="675" height_o="572" src_o="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-3_o.jpg" data-mid="5797540" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-4_675.jpg" width="675" height="487" width_o="675" height_o="487" src_o="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-4_o.jpg" data-mid="5797538" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-5_675.jpg" width="675" height="490" width_o="675" height_o="490" src_o="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-5_o.jpg" data-mid="5797536" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-6_675.jpg" width="675" height="611" width_o="675" height_o="611" src_o="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-6_o.jpg" data-mid="5797533" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-8_675.jpg" width="675" height="470" width_o="675" height_o="470" src_o="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-8_o.jpg" data-mid="5797532" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-9_675.jpg" width="675" height="749" width_o="675" height_o="749" src_o="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-9_o.jpg" data-mid="5797531" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-10_675.jpg" width="675" height="610" width_o="675" height_o="610" src_o="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-10_o.jpg" data-mid="5797529" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-11_675.jpg" width="675" height="373" width_o="675" height_o="373" src_o="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-11_o.jpg" data-mid="5797528" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-12_675.jpg" width="675" height="582" width_o="675" height_o="582" src_o="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-12_o.jpg" data-mid="5797527" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-13_675.jpg" width="675" height="745" width_o="675" height_o="745" src_o="http://payload.cargocollective.com/1/2/70257/845938/Kanyeproposal (1)-13_o.jpg" data-mid="5797524" border="0" align="left"/> THE CHALLENGE Time and Money. I was hired by Kunoichi Creative, Kanye’s digital agency, to put the entire thing together in one week with not only a slim budget to create the massive proposal, but also with which to execute the eventual project. The RFP called for an all-in-one home page, blog, online store, screening room, social network and mobile app. I hired a developer and a designer, we got to work and delivered the 57 page proposal. . THE RESULT The underlying concept was to create a simple and elegant interface that achieved Mr. West’s online goals yet remained true to his identity as not only a recording artist, but a digital pioneer. Our design positioned Mr. West at the center of his digital universe with a series of colorful streams representing the various site requirements (store, blog, screening room, etc...) woven throughout. In addition to the visual elements, we also designed the back and front-end site architecture to be built with open-source web applications that were both intuitive and able to execute upon the website’s performance requirements. THE BRIEF Develop a robust web proposal to revamp Mr. West's existing online presence: an archaic, flash-based website that was over stylized and largely... http://www.shaankirpalani.com/DAME-MAGAZINE http://www.shaankirpalani.com/following/shaankirpalani.com/DAME-MAGAZINE Tue, 08 May 2012 17:48:13 +0000 shaankirpalani.com 2958565 Contributor to DAME Magazine, an online women's interest magazine. Some of my favorite articles: <img src="http://payload32.cargocollective.com/1/2/70257/2958565/black list.png" width="175" height="175" width_o="175" height_o="175" src_o="http://payload32.cargocollective.com/1/2/70257/2958565/black list_o.png" data-mid="15061285" border="0" align="left"/> The Black List - Proof Positive Hollywood Doesn't Know What Its Doing. <img src="http://payload32.cargocollective.com/1/2/70257/2958565/cculture china.png" width="175" height="175" width_o="175" height_o="175" src_o="http://payload32.cargocollective.com/1/2/70257/2958565/cculture china_o.png" data-mid="15061289" border="0" align="left"/> Copycat Culture - Whether You Call It 'Karaoke Capitalism' or 'Intellectual Property Theft,' The Great Chinese Rip-Off Is Well And Truly Underway <img src="http://payload32.cargocollective.com/1/2/70257/2958565/obama-cheek-grab.jpg" width="175" height="175" width_o="175" height_o="175" src_o="http://payload32.cargocollective.com/1/2/70257/2958565/obama-cheek-grab_o.jpg" data-mid="15061475" border="0" align="left"/> Groping The President - President Obama Feels The Love in San Francisco Contributor to DAME Magazine, an online women's interest magazine. Some of my favorite articles: The Black List - Proof Positive Hollywood Doesn't Know What Its... http://www.shaankirpalani.com/D-LINK http://www.shaankirpalani.com/following/shaankirpalani.com/D-LINK Fri, 15 Jul 2011 17:45:27 +0000 shaankirpalani.com 1735132 THE BRIEF Create a market presence that speaks to consumers in a way that is both meaningful and authentic – positioning D-Link's flagship line of home networking products as THE wireless solution for connected home entertainment. THE WORK <img src="http://payload.cargocollective.com/1/2/70257/1735132/amp-2_675.png" width="675" height="238" width_o="675" height_o="238" src_o="http://payload.cargocollective.com/1/2/70257/1735132/amp-2_o.png" data-mid="8532969" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/70257/1735132/amp4_675.png" width="675" height="281" width_o="675" height_o="281" src_o="http://payload.cargocollective.com/1/2/70257/1735132/amp4_o.png" data-mid="8532965" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/70257/1735132/amp3_675.png" width="675" height="358" width_o="675" height_o="358" src_o="http://payload.cargocollective.com/1/2/70257/1735132/amp3_o.png" data-mid="8532967" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/70257/1735132/amp8_675.png" width="675" height="260" width_o="675" height_o="260" src_o="http://payload.cargocollective.com/1/2/70257/1735132/amp8_o.png" data-mid="8532960" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/70257/1735132/amp7_675.png" width="675" height="286" width_o="675" height_o="286" src_o="http://payload.cargocollective.com/1/2/70257/1735132/amp7_o.png" data-mid="8532961" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/70257/1735132/view.png" width="170" height="36" width_o="170" height_o="36" src_o="http://payload.cargocollective.com/1/2/70257/1735132/view_o.png" data-mid="8643199" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/70257/1735132/D-Link Products - DIR-645 - Whole Home Router 1000 (20110717)_675.png" width="675" height="1292" width_o="675" height_o="1292" src_o="http://payload.cargocollective.com/1/2/70257/1735132/D-Link Products - DIR-645 - Whole Home Router 1000 (20110717)_o.png" data-mid="8561228" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/1735132/D-Link Products - DIR-657 - HD Media Router 1000 (20110717)_675.png" width="675" height="1292" width_o="675" height_o="1292" src_o="http://payload.cargocollective.com/1/2/70257/1735132/D-Link Products - DIR-657 - HD Media Router 1000 (20110717)_o.png" data-mid="8561232" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/70257/1735132/D-Link Products - DHP-501AV - PowerLine AV 500 Adapter Starter Kit (20110717)_675.png" width="675" height="1463" width_o="675" height_o="1463" src_o="http://payload.cargocollective.com/1/2/70257/1735132/D-Link Products - DHP-501AV - PowerLine AV 500 Adapter Starter Kit (20110717)_o.png" data-mid="8561234" border="0" align="left"/> WEBSITE COPY: PRODUCT PAGES: VISIT: D-Link.com/Amplifi THE CHALLENGE Technologically speaking, Amplifi is miles ahead of its competition, but let’s face it: as invaluable to modern life as routers, modems and switches may be – they aren’t exactly the sexiest products to build a brand around, or the easiest to tell apart. Not to mention, Amplifi has been targeted at consumers in ‘Connected Entertainment’ - a new-ish market that is relatively niche today, but certain to be mainstream tomorrow. Position the Amplifi brand as too ‘consumery’ and D-Link risked losing their existing base (early adopters/technophiles). Make the copy too ‘Geek’ and technology-heavy, however, and Amplifi would fail to capture the even larger mass market of tomorrow. THE RESULT The even-larger challenge (for me, anyway) was the sheer volume of output required for this project - this wasn't a copydeck for one product, rather, an entire line of products: 25 in all. Each with specific and often, new, technologies and feature sets that had to be translated into 'lifestyle solutions' for consumers. AND THEN...they had to be differentiated from one another, to fit their respective lifestyle categories. Yup, it was a tough one - develop a clear and consistent brand voice and value proposition, then express it through 25 different product copydecks. Output: Website Copy, Amazon Product Pages, Sales Kits (internal). THE BRIEF Create a market presence that speaks to consumers in a way that is both meaningful and authentic – positioning D-Link's flagship line of home networking...